Fit Quiz categorizes users into two main types: "New Users" and "Regular Users". Each user type interacts differently with Fit Quiz and therefore, their engagement metrics vary.

We use consistent terminology across our communications, monthly reports, and the Shopify performance dashboard. This article will elaborate on what each user type means and how you can use them to understand shoppers' behavior better.

"New users" are those engaging with Fit Quiz for the first time.

They typically encounter Fit Quiz on a product page, where it's displayed as a call-to-action button (e.g., "Not sure about the size?", or "Find your size"). Once clicked, the Fit Quiz widget pops up and asks the shopper a series of questions about their size and fit preferences, ending with a size recommendation. This recommended size can be added to the cart directly from the widget or pre-selected on the product page if the widget is closed.

Here's an example of a typical interaction of Fit Quiz by a New user:
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"Regular users" are those who have used Fit Quiz before and are now automatically receiving size recommendations for products.

Fit Quiz recalculates the correct size for each new product the shopper views, taking into account differences between products and size formats. The automatically recommended size is considered an interaction with a "Regular user".

As "New Users" and "Regular Users" interact differently with Fit Quiz, their engagement metrics and funnels are analyzed separately.

For "New Users", the funnel begins with a page view, followed by clicking and opening Fit Quiz, filling it out, then receiving the size recommendation and adding it to the cart or purchasing.

On the other hand, for "Regular Users", the funnel starts at "Size recommended" and then "Size pre-selected", indicating whether the size was in stock and could be pre-selected on a product page.

Regular users typically have a higher number of recommended sizes due to the nature of automatic recommendations.

We most commonly show the following metrics split by user types:

For Shopify shops, these metrics can be directly accessed on the Shopify Performance dashboard. Here, you will find a separate set of metrics for New and Regular users, including user funnels, predicted sizes, and add-to-carts.

For shops on other e-commerce platforms, these user types are reflected in the monthly reports. They are most commonly found in user funnels and predicted sizes and are outlined in different colors.